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Rodriquez Tea Towels

The Client

Rodriquez Pty. Ltd. is a family owned and operated, Melbourne based business that has been manufacturing and wholesaling a quality range of tea towels and aprons for over 60 years.

The Brief

In addition to showcasing the extensive product range and highlighted the designers and artists they work with, Rodriquez needed an interactive platform that allowed potential wholesale distributors to apply for accreditation and in turn access an e-commerce system capable of multi-tier pricing to cater for both wholesale and retail clients.

The Approach

Based on the iASP™ platform, our production team developed a functional system that addressed all the key project requirements. As the Rodriquez product range spanned three different product categories each with sub-categories and all designed by Rodriquez design partners a unique approach to the navigational structure was required.

We also considered ways to minimise the management of wholesale enquiries to facilitate streamlined processing of applications and highly automated conversion into accredited wholesale partners.

The Outcome

Based on a proven framework we provided a unique design for the new fully functional Rodriquez corporate website and on-line store.

In addition to showcasing the product range, which can be viewed by product category or by designer, the new system caters for both wholesale and retail pricing and also boasts extensive International shipping calculation capabilities.

Rodriquez system administrators can approve wholesale applications with a single click, which in turn generates customisable automated e-mail confirmations and automatically creates all relevant system access and wholesale pricing etc.

The new Rodriquez website and on-line store also features simultaneous mobile device publication and the latest generation of the iASP™ e-store platform which makes purchasing for customers just as easy as order management for system administrators.

Visit the Rodriquez Website.