Rodriquez Pty. Ltd. is a family owned and operated, Melbourne based
business that has been manufacturing and wholesaling a quality range of tea
towels and aprons for over 60 years.
In addition to showcasing the extensive product range and highlighted the
designers and artists they work with, Rodriquez needed an interactive
platform that allowed potential wholesale distributors to apply for
accreditation and in turn access an e-commerce system capable of multi-tier
pricing to cater for both wholesale and retail clients.
Based on the iASP™ platform, our production team developed a
functional system that addressed all the key project requirements. As the
Rodriquez product range spanned three different product categories each
with sub-categories and all designed by Rodriquez design partners a unique
approach to the navigational structure was required.
We also considered ways to minimise the management of wholesale enquiries
to facilitate streamlined processing of applications and highly automated
conversion into accredited wholesale partners.