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The Approach


We started with an overall design framework and through a series of revisions based on feedback from all the stakeholders settled on an overall layout for the websites.

Our design team then integrated each of the individual corporate identities of the various locations into the layout. For the locations in regions where football is relevant we implemented a pop-out function linking to ticketing, membership information and merchandise.

Each of the locations then populated their new tailored system with local content prior to launch.
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