The Raiders required a corporate website platform that could be readily
adapted to suit the individual branding requirements of the 6 x
participating licensed premises - some operating in regions where the
football side of the business is important and others where this was not
The solution needed to be contemporary and easy for local management to
update as required. Mobile device compatibility was also a core
We started with an overall design framework and through a series of
revisions based on feedback from all the stakeholders settled on an overall
layout for the websites.
Our design team then integrated each of the individual corporate
identities of the various locations into the layout. For the locations in
regions where football is relevant we implemented a pop-out function
linking to ticketing, membership information and merchandise.
Each of the locations then populated their new tailored system with local
content prior to launch.