Canberra Raiders Group

The Canberra Raiders are most famous for the NRL Club they operate but there is more to the organisation than Rugby League.

The Raiders required a corporate website platform that could be readily adapted to suit the individual branding requirements of the 6 x participating licensed premises - some operating in regions where the football side of the business is important and others where this was not the case.

The solution needed to be contemporary and easy for local management to update as required. Mobile device compatibility was also a core requirement.

We started with an overall design framework and through a series of revisions based on feedback from all the stakeholders settled on an overall layout for the websites.

Our design team then integrated each of the individual corporate identities of the various locations into the layout. For the locations in regions where football is relevant we implemented a pop-out function linking to ticketing, membership information and merchandise.

Each of the locations then populated their new tailored system with local content prior to launch.

The 6 x new corporate websites, which automatically present a mobile device version of the content when viewed on mobile devices, successfully communicate the various individual branding of each of the locations.

The iASP™ Content Management System provides a high degree of control and allows local administrators to easily update and maintain the content as required.