The Client :: Big Clean
Big Clean is an independent cleaning supplies wholesaler and retailer based in
the South Strathfield, Sydney.
Big Clean had been recently acquired when we first met the new owners during a
trade show exhibition at Darling Harbour in 2010.
In addition to a new corporate website that provided customers with the
convenience of researching and shopping online, the company branding was also
in need of some attention.
In order to attract new customers and position the Big Clean brand among the
industry leaders, we were also charged with delivering sustained search engine
We began the process by producing a fresh new logo and corporate identity,
which in turn provided the basis for the look and feel of the new Big Clean
While the design and production of the site was underway we worked with Big
Clean to help streamline the task of entering their extensive product inventory
to what would has now evolved into a fully functional e-commerce platform.
The result was a simple import of the product database, which features
inventory control and readily allows for inclusion of multiple product
variables such as size and colour, where each variable has its own pricing,
inventory and shipping dimensions.
In terms of search performance, annual subscription to our exclusinve Search
Engine Accelerator system began building Page Rank, while we researched the
most effective key words and phrases for inclusion in key areas of the website