There are literally hundreds of factors Google uses to calculate search
SEO professionals spend their lives tweaking client websites to extract
every possible advantage, however, in our experience, focusing on the
following 4 areas will see most websites rise above their Google
1: Overall Content
If your website does not contain the key words ice cream
then chances are it won't appear in a Google search for that search term.
The placement and density of key words and phrases within a web page is
the most important on-page search engine optimisation
2: Page Titles
Page Titles (for the technically minded Meta Titles), after the overall
content, are the most important area to place your primary keywords and
Every page on a web site should include a unique Page Title. Page Titles
not only serve as headlines for the page but also factor heavily in key
3: Domain Name
If your domain name contains the key words within a search term you're
well on the way to a high search ranking for that term.
For example, try a Google search for: peaches and cream
(pages from Australia) and note the top results.
4: Google Page Rank
Google Page Rank was once the most important Google ranking factor and is
still a useful method of measuring the overall link popularity of a web
Google Page Rank is based on the link structure of the web where a link
from site A to site B can be considered a vote by site A for site B.
To get a FREE overview of your website's SEO performance, visit http://www.seobenchmarker.com.au/
and try the free Search Engine Ranking Score Tool, or to learn more about
SEO download a free copy of the SEO Benchmarker white paper: An
Introduction to Search Engine Optimisation