The 4 Most Important Google Rankings Factors

There are literally hundreds of factors Google uses to calculate search rankings.

SEO professionals spend their lives tweaking client websites to extract every possible advantage, however, in our experience, focusing on the following 4 areas will see most websites rise above their Google competition.

1: Overall Content

If your website does not contain the key words ice cream then chances are it won't appear in a Google search for that search term.

The placement and density of key words and phrases within a web page is the most important on-page search engine optimisation (SEO) metric.

2: Page Titles

Page Titles (for the technically minded Meta Titles), after the overall content, are the most important area to place your primary keywords and phrases.

Every page on a web site should include a unique Page Title. Page Titles not only serve as headlines for the page but also factor heavily in key word weighting.

3: Domain Name

If your domain name contains the key words within a search term you're well on the way to a high search ranking for that term.

For example, try a Google search for: peaches and cream (pages from Australia) and note the top results.

4: Google Page Rank

Google Page Rank was once the most important Google ranking factor and is still a useful method of measuring the overall link popularity of a web page.

Google Page Rank is based on the link structure of the web where a link from site A to site B can be considered a vote by site A for site B.

To get a FREE overview of your website's SEO performance, visit http://www.seobenchmarker.com.au/ and try the free Search Engine Ranking Score Tool, or to learn more about SEO download a free copy of the SEO Benchmarker white paper: An Introduction to Search Engine Optimisation