As more and more users surf the web with mobile devices, website designers
need to implement web design solutions that cater to these users. Two of
the most popular solutions are Responsive Design and Dedicated Device
Versions (i.e. publishing a desktop computer version and a dedicated mobile
The Responsive web design (RWD) approach aims at crafting sites to provide
an optimal viewing experience. Whether the website is viewed on a smart
phone or a large computer monitor, a Responsive website layout adapts
itself to fit the size of the screen. Certain elements might change
position or become hidden, but still most or all of the content is
typically the same across all screen resolutions.
The other method is to publish multiple dedicated device specific designs.
For example, a dedicated desktop site and a dedicated mobile device site.
Typically with the standalone approach the mobile device versions will
only contain the most essential information in a lightweight framework that
optimises the viewing experience on a small screen.
Unfortunately in our experience neither of these approaches ticks all the
boxes. In some cases a Responsive design is preferable, whereas, a
dedicated device version can also deliver a highly optimised user
In the near future as this exciting technology evolves Hub Com Digital
will continue to develop the capabilities of our extensive proprietary
technology platform: iASP, and we'll keep you posted as the evolution