There have been many articles recently that suggest the only time to use
a QR Code is Never.
When used correctly (read appropriately), QR Codes can be an
highly effective method of linking offline with
QR Codes (Quick Response Codes), are a 2-D barcode invented in Japan in
1994 to provide a means of storing more information in barcodes than the
standard 1-D vertical lined barcode. Originally used in vehicle
manufacturing plants as a method of tracking parts from delivery to
installation, thanks to the fact SmartPhones can be used to scan QR
Codes, they quickly spread into other industries, particularly marketing
A fantastic example of QR Codes being used effectively is by a wildlife
refuge in the US displaying QR Codes on posts along a walking trail to
instantly direct visitors to a website with information about local flora
and fauna along the trail. Perfect! The codes deliver convenience and
something of value.
HCD Tactic: Be selective about
where you place a QR Code, and what the
destination will deliver.
So here's our 8 Do's and Don'ts for using QR
Placement : Don't put a QR Code on a billboard. It's way too hard scan!
Placement : Do put a QR Code on a poster in a bus shelter. You have a
captive audience in easy reach.
Content : Don't put a QR Code on a poster relating to personal or
sensitive issues such as health disorders. No one wants to be seen
accessing that information in public. In this case it's much better to
include a website address or phone number that can be actioned without
having to scan the message for all the world to see.
Content : Do use QR Codes on a poster advertising your non personal or
sensitive products and services. Customer sees product, likes product,
gets taken directly to buying the product.
Placement : Don't put a QR Code on a poster in a toilet. Hands are too
busy with other things (or they should be!)
Placement : Do put a QR Code in a press advertisement linking directly
to the page on your website where customers can buy the product you are
advertising. Customer gets an instant result. Their original activity
(reading the paper) isn't interrupted.
Incentive : Don't just link a QR Code to the same information they can
already see alongside the Code. Give the visitor a reward for their
effort - like a "QR Code Discount or Bonus".
Incentive : Do use a QR Code to enter visitors into your latest
Remember, QR Codes have practically unlimited uses, but the majority of
them just don't fit with audience's habits and expectations. Use
them wisely, and you can create positive associations with your
audience and build positive results.
You can find several free and subscription (which provide tracking
services) based QR Code creation tools on the Internet with a simple
search for 'QR Code generator'. Free generators allow you to create
static QR Codes quickly, while the subscription based providers include
additional features such as customisation and dynamic QR Codes (allowing
you to change the information in the code without needing to
update/reprint the code) and code tracking data.
For more information about the QR Code, visit the Denso Wave QR Code website.