A big part of our business is dedicated to helping our clients successfully
engage in Social Media.
We see the positive effects every day, but Social Media is not for every
Here's our Social Media compatibility check-list:
Does your product / service appeal to an audience that justifies the
If you supply specialised parts for an aircraft manufacturer chances
are you won't appeal to a large enough audience to deliver return on
investment and your efforts to engage customers could be better spent
Is your product / service something your audience will be happy to
share with their friends?
Treatments for certain diseases may not be something your customers
are happy to tell the rest of the world they are using!
Do you have the time, money and people with the knowledge and skills
required to successfully engage in Social Media? If you don't have
the people on staff, do you have the resources to out-source?
Social Media requires a long term investment of time and money, but
that's only part of the story.
Social Media requires a team effort from all stakeholders in your
business and demands a level of knowledge, certain skills and
importantly the motivation to be successful.
If you're not sure whether or not Social Media is right for your
business, here's my number 1 tactic: look at your competitors!
If your competitors are successfully growing communities and engaging
their customers it means you can check off Audience and Shareability from
the list, and this will probably provide you with all the motivation you
So it becomes a matter of Resources:
Time, Money and People
(either internal staff or out-sourced personnel).
More about this over coming weeks.