How to Plan Meaningful Content

The most difficult part of any social media continuous marketing strategy is to generate meaningful content. It can be daunting, but a content calendar is a great way to start.

Choose topics relevant to your business and plan the days that you'll write about each topic. Schedule staff to contribute because, ultimately, their skills and relationships with clients comprise the knowledge and capabilities of your business. It's also great to periodically reference industry related news, but be sure that you choose reliable sources.

Remember that it's important to keep your company's voice consistent, so all content should pass through your Community Manager before it's shared with the world.