The most difficult part of any social
media continuous marketing strategy is to generate meaningful content. It
can be daunting, but a content calendar is a great way to start.
Choose topics relevant to your business
and plan the days that you'll write about each topic. Schedule staff to
contribute because, ultimately, their skills and relationships with
clients comprise the knowledge and capabilities of your business. It's
also great to periodically reference industry related news, but be sure
that you choose reliable sources.
Remember that it's important to keep your
company's voice consistent, so all content should pass through your
Community Manager before it's shared with the world.