Last week I started a journey to become more productive on social media.
If you've just joined me, you should read Becoming More Productive on Social Media - Part One
To bring you up to speed, the QuickSprout Blog posted an infographic back in May,
2015, titled "How to Be More Productive on Social Media".
The infographic was created to help the reader cut back on the number of
hours they spend on social sites, and teach them how to be more
productive on the social web.
As a personal exercise, I am following the suggestions in the infographic
to see what result, if any, it has on our iASP Central social media
To refresh your memories, the infographic split the daily tasks of a
social media manager into 3 groups: Content, Community Management
Content includes curating, crafting, posting and
scheduling content for social media.
Community Management includes responding, listening,
engaging and helping.
Growth includes measuring, analyzing(sic), planning and
In the previous article, I followed the Content group
suggestions, and resulted in our content collecting activities being made
easier and our content scheduling processes a lot more streamlined.
For this second leg of the journey, I'm going through the
Community Management group suggestions.
The infographic lists Tools and Steps
to help with the daily community management tasks.
Reply (or schedule the reply) to all mentions of your name/brand across
the Internet using a tool called Mention.
Double check the notifications section inside all your social media
channels for missed interactions.
After addressing the mentions, start engaging.
Respond to the post comments.
Respond to any direct mentions.
Answer any questions involving your product.
Answer questions about your niche and industry with the use of
Engage with your customers or influencers.
So here we go, onto the second leg of our journey...
Step 1: Reply to all mentions of your name/brand across the Internet
Mention positions itself as a real-time media
You can sign up on the website for a 14 day trial, after which, you can
upgrade, or as the website says you can fall back to their free account,
which allows you to manage one alert.
After signing up, the next step is to create an alert.
An alert will collect all mentions containing a keyword, typically your
business name. If you go into the advanced settings however, you can
expand on this to include variants or other keywords, up to a maximum of
After creating your alert, you next manage your sources and languages. In
most cases you would select All Sources, and we'll just
monitor the English Language for now.
The last step is to integrate your social media profiles and website.
At this step, I have trouble. I can't finish the process. I have no idea
why, as I was able to link our Twitter and Facebook profiles
successfully. It seems to be an issue with our website.
After a little investigative playing, I find that it is adding our
website as a keyword in the alert step. Because I had already added 5
keywords, after adding the website as a keyword, I was over the limit. A
bit of poor usability feedback there...so I remove a keyword, and
shabang, I can complete the set up process.
Now I'm taken to more steps: to invite users, set up access to additional
devices and platforms (skip and skip), and finally I get to have a look
at my alert results.
Straight away we have 6 mentions listed, although, all but one are from
our own Twitter account. The settings for our account seem to indicate
that our own social media mentions (our own posts, tweets, etc) will be
ignored, but they are showing up anyway. I think I'll need to leave this
for a few days to process and settle itself down.
The next step in the infographic is to reply to all mentions of our name
There is only one, a blog which gathers and lists articles about social
media, that has included my first article (!!). So I set up a reply to
thank them for including our article. So simple.
Now that that's done, let's move on to the next step.
Step 2: Double check the notifications section inside all your social
media channels for missed interactions.
I check our Facebook and Twitter accounts for missed interactions, and
aside from messages asking if we want to buy likes (which we aren't
into), there are none.
That was an easy step, though hopefully you'll have more interactions to
reply to when you do this for yourself.
Step 3: Start engaging
Now that I have everything set up, engagement should be a lot easier.
I'll continue to monitor my alert results on Mention. But for now, I have
nothing to engage with. So I've reached the end of the second leg.
That was all relatively simple.
At the end of the second leg of the journey to becoming more productive
on social media, I have:
Created an alert on Mention that is gathering all mentions of our brand
name across the Internet.
Replied to all recent and relevant mentions.
Set myself up to be ready to engage future mentions.
I definitely want to do some research on social media etiquette and advice
for engagement on social media.
For example, I want to know when I should favourite and when I should be
replying? Should I favourite a mention? Or is it better to reply? Or do I
favourite and reply and retweet every mention?
I mean, I don't want to be "that account".
I'll also take this opportunity to list some other real-time media
monitoring applications, if Mention isn't your cup of tea.
Hootsuite is recommended by many, if you only want
to monitor the social media channels (Facebook, Twitter, LinkedIn, etc).
Tweetdeck is useful for monitoring Twitter. And
lastly, Google Alerts might also be useful for you.
They all work fairly similarly, gathering and displaying results of posts
or tweets that mention a keyword or phrase. They're also handy to keep a
finger on the pulse of particular terms, allowing you to see what other
people are saying about terms relative to your industry.
I see many social media gurus using multiple monitoring applications to
keep a blanket watch over the Internet. Some applications monitor
particular sources and channels more effectively than others, so using
more than one can ensure that you aren't missing anything.
Of course, by just keeping a regular eye on your own social media
accounts, you will easily be able to monitor and engage your immediate
social media interactions with your direct audience.
Many of these other applications allow you to sniff out the indirect
mentions and conversations (like people discussing your brand in forums
Next week, we head off on the third and final leg of the journey to
becoming more productive on social media - and the topic is
If you have any questions or comments about my journey so
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