9 Fantastic On-line Promotional Tips
9 Fantastic On-line Promotional Tips
So you have an awesome shipping policy and a killer returns policy ready to go, now it's time to move to the next area of eStore brilliance - On-line Promotions.
There are countless types of promotions...new stock arrivals, VIP benefits, seasonal clearances...promotions are an age-old tool designed to encourage customers to buy.
Promotions can be used to satisfy one of the fundamentals of great sales and marketing: fear of loss, which is arguably even more powerful and important in the fickle e-commerce world.
Great promotions are not just about discounts. Be creative. Promotions could be in the form of a bonus (free shipping), a "buy this get that" or a free sample. The key is to offer real value and incentive for customers to buy and to buy more and to buy NOW.
So, after much careful consideration, here's the 9 fantastic promotional tips that made the list.
HCD's Top 9 Tips for Fantastic On-line Promotions:
- Have at least one promotion running at all times. The only time you shouldn't have a promotion, is when you have nothing to sell
- Don't be predictable. Alternate the terms, length and other parameters to keep your customers guessing (and find what works best)
- Repeat successful promotions regularly and ditch the less successful ones
- Have at least one regular annual "Event", a promotion that customers can expect and anticipate. Make it HUGE
- Spread your promotions across your entire product range and target all your customer demographics
- Target customers who have purchased products with special promotional incentives on related products
- Align your physical store promotions with your on-line promotions
- Be aware of your competitors promotional activities and where possible out promote them or meet them head on
- Include post-sale promotions within orders shipped to customers. A thank you letter with a unique promotion code is a proven sales champion
Join the Conversation - Do you agree with our top 9? Perhaps you have your own tips for on-line promotions that you would like to share? Leave us a comment on the iASP Central Facebook Page, or Get in Touch.
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