So you have an awesome shipping policy and
returns policy ready to go, now it's time to move to the next
area of eStore brilliance - On-line Promotions.
There are countless types of promotions...new stock arrivals, VIP
benefits, seasonal clearances...promotions are an age-old tool designed
to encourage customers to buy.
Promotions can be used to satisfy one of the fundamentals of great sales
and marketing: fear of loss, which is arguably even more
powerful and important in the fickle e-commerce world.
Great promotions are not just about discounts. Be creative. Promotions
could be in the form of a bonus (free shipping), a "buy this get that" or
a free sample. The key is to offer real value and incentive for customers
to buy and to buy more and to buy NOW.
So, after much careful consideration, here's the 9 fantastic promotional
tips that made the list.
HCD's Top 9 Tips for Fantastic On-line Promotions:
Have at least one promotion running at all times. The only time you
shouldn't have a promotion, is when you have nothing to sell
Don't be predictable. Alternate the terms, length and other parameters
to keep your customers guessing (and find what works best)
Repeat successful promotions regularly and ditch the less successful
Have at least one regular annual "Event", a promotion that customers
can expect and anticipate. Make it HUGE
Spread your promotions across your entire product range and target all
your customer demographics
Target customers who have purchased products with special promotional
incentives on related products
Align your physical store promotions with your on-line promotions
Be aware of your competitors promotional activities and where possible
out promote them or meet them head on
Include post-sale promotions within orders shipped to customers. A
thank you letter with a unique promotion code is a proven sales
Join the Conversation - Do you agree with our top 9?
Perhaps you have your own tips for on-line promotions that you would like
to share? Leave us a comment on the iASP Central Facebook Page, or Get in Touch.