Almost everyone would agree that mobile is the current focus for the Web,
even Google holds a "mobile first" mantra for their products and
services. Even still, the websites of numerous large companies are not
taking advantage of rapidly growing mobile consumer market.
The team at Voucher Cloud have put together a Portrait of a Mobile
Consumer; an infographic that highlights the current status of the mobile
consumer market, and, once again, it gave some compelling statistics that
took even us by surprise.
If your website isn't mobile friendly, here are 6 good reasons
why you should be thinking "mobile first":
It is estimated that there will be 8.2 billion hand-held mobile devices
by 2018. The estimate for the global population in 2018 is only 7.4
Within the next 3 years, m-Commerce sales are predicted to hit $626
billion, which is just shy of the 2013 e-Commerce sales total of $638
90% of consumers are already using their smart-phones
for pre-shopping activities, such as to find directions to and the
opening hours of a business.
More than 50% of Amazon customers completed a purchase on a mobile
device in the last fiscal quarter of 2013.
Near Field Communication ready point-of-sale checkout terminals are
expected to increase to 44.6 million within the next 2 years. I.E.
Check-out/Pay via your smart-phone.
Retailers are starting to use mobile-devices to create interactive
in-store experiences, pairing the smart-phones with contact-less
technologies such as Near Field Communication (BlueTooth for example)
or QR Codes. So far,
real-world examples are offering vouchers or membership benefits, but
the possibilities are endless.
If you need to move your business on-line, or you want to make your
website mobile friendly, Get in Touch for a
View the Infographic: Portrait of a Mobile Consumer
More Information: Portrait of a Mobile Consumer - An infographic
by the team at vouchercloud.
Got an opinion? What was your reaction to the statistics
put forward in the infographic? Share on the iASP Central Facebook Page, or Get in Touch.