6 Good Reasons Why You Should Be Thinking "Mobile First"

Almost everyone would agree that mobile is the current focus for the Web, even Google holds a "mobile first" mantra for their products and services. Even still, the websites of numerous large companies are not taking advantage of rapidly growing mobile consumer market.

The team at Voucher Cloud have put together a Portrait of a Mobile Consumer; an infographic that highlights the current status of the mobile consumer market, and, once again, it gave some compelling statistics that took even us by surprise.

If your website isn't mobile friendly, here are 6 good reasons why you should be thinking "mobile first":

1. It is estimated that there will be 8.2 billion hand-held mobile devices by 2018. The estimate for the global population in 2018 is only 7.4 billion.
2. Within the next 3 years, m-Commerce sales are predicted to hit $626 billion, which is just shy of the 2013 e-Commerce sales total of $638 billion.
3. 90% of consumers are already using their smart-phones for pre-shopping activities, such as to find directions to and the opening hours of a business.
4. More than 50% of Amazon customers completed a purchase on a mobile device in the last fiscal quarter of 2013.
5. Near Field Communication ready point-of-sale checkout terminals are expected to increase to 44.6 million within the next 2 years. I.E. Check-out/Pay via your smart-phone.
6. Retailers are starting to use mobile-devices to create interactive in-store experiences, pairing the smart-phones with contact-less technologies such as Near Field Communication (BlueTooth for example) or QR Codes. So far, real-world examples are offering vouchers or membership benefits, but the possibilities are endless.

If you need to move your business on-line, or you want to make your website mobile friendly, Get in Touch for a FREE demonstration.

View the Infographic: Portrait of a Mobile Consumer

More Information: Portrait of a Mobile Consumer - An infographic by the team at vouchercloud.

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