Last month we explained that half of all online
customers had more confidence in products after watching a video, and
a third bought the product after being influenced by the
video. Pretty good reasons to incorporate video into your online shop!
Everyone with a Smartphone or Tablet has a video camera, but like all
online content, if it isn't engaging it will just be ignored.
Here's our 4 essential tips to plan videos that will engage and inform
your customers effectively...
Know your purpose - Why are you making this video? Are you showcasing
your products? Providing instructions to help customers? Maybe
something more creative?
Know your audience - Tailor your language and content to your audience.
Will they understand technical terms? Do they expect/need to see a full
product demonstration? Do they want to hear about the manufacturing
Where will you publish? - Youtube is King, but there are other video
platforms. Will you publish your videos exclusively on your website?
Will you broadcast over many different websites?
Measuring your Results - How will you measure success? The total number
of views? How many times your video is shared? Sales generated by your
video? What tools will you use?
Consider our 4 essentials when planning videos to enhance your online
store...and who knows, you just might create the next viral video
(Image by NewsbiePix.)