4 Essentials for Planning Videos

Last month we explained that half of all online customers had more confidence in products after watching a video, and a third bought the product after being influenced by the video. Pretty good reasons to incorporate video into your online shop!

Everyone with a Smartphone or Tablet has a video camera, but like all online content, if it isn't engaging it will just be ignored.

Here's our 4 essential tips to plan videos that will engage and inform your customers effectively...

1. Know your purpose - Why are you making this video? Are you showcasing your products? Providing instructions to help customers? Maybe something more creative?
2. Know your audience - Tailor your language and content to your audience. Will they understand technical terms? Do they expect/need to see a full product demonstration? Do they want to hear about the manufacturing process?
3. Where will you publish? - Youtube is King, but there are other video platforms. Will you publish your videos exclusively on your website? Will you broadcast over many different websites?
4. Measuring your Results - How will you measure success? The total number of views? How many times your video is shared? Sales generated by your video? What tools will you use?

Consider our 4 essentials when planning videos to enhance your online store...and who knows, you just might create the next viral video sensation!

(Image by NewsbiePix.)