We all know that, for most businesses, social media is an invaluable tool.
Everyone has advice and everyone has multiple accounts, but what if you're
new to social media for business and want to take baby steps and learn the
The quickest way to build confidence and get you on the road to
effectively managing your social media is to educate yourself. We recommend
that you read as much as possible on the subject (Mashable.com is a great
resource!) and get your hands dirty in a monitoring tool. There are a
variety of social media monitoring platforms out there to help you schedule
content, respond to relevant issues, and provide customer service, but if
you're a novice, tweetdeck is one of the most straight forward tools.
With all the reading you're doing, if you're still not ready to post, you
can keep an eye on keywords. Set up tweetdeck searches for your business
name, words relevant to your business, an potential new clients. For
example, if you have an iPhone repair shop in Geelong, you could set up a
search for "iPhone repair Geelong" in tweetdeck. When a tweeter posts about
their broken screen, you can respond directly. It couldn't be easier.