The phrase e-Commerce was first coined in 1998, but by
then conducting commerce on the Web was already well established.
HCD Trivia: In 1998 HCD's founding partners Chris
and Tony were Directors in Canberra based Internet Service Provider
ACTweb - which was acquired by WebOne, which was then acquired by IINET.
The ACTweb domain name www.actweb.net still resolves to the IINET
As the Web turns 21 this year, while surprisingly some still consider it
a new science, last year e-commerce in Australia grew to almost 40
At HCD, we believe if you are involved in certain industries such as
consumer based retail and if e-commerce is not a core
part of your competitive strategy your mid to long term
survival is in jeopardy.
Successful entry into e-Commerce can be daunting, but the rewards and
potential returns are high.
We are proud of the fact that many HCD clients are using the
technologies and strategies we provide to deliver a great online
experience to their customers and grow their business, but it's also true
to say that we see some businesses struggle with their approach to
HCD Tactic: The same fundamentals of "real-world" retail
apply online. You need to attract new customers, give them a great
experience and incentive to return.
Leading online shopping cart provider #Shopify put together a list of advice and
observations from successful online entrepreneurs.
Here's our top 10 from that list:
Define your desired customers by what their interests are, what
motivates them to purchase, what they like and who they want to be. If
you design your storefront and products to meet all of their needs and
stay true to that brand, your company will be the first thing they
think of when they are ready to make a purchase. - Caydi and Alex
Zerega, Fit Little Bride.
When engaging with customers, do things early on that don't scale.
Write little personal notes on packages. Say hi to them on Twitter.
Invite local customers to come check out your shop. - Bill Trammel,
As a general rule, we only work with nice people. We try to treat
our customers the way we want to be treated and make every interaction
a positive one. - Mariquel Waingarten, Hickies.
It's not an essential key to a successful business but it does help
that you are immersed in the lifestyle of it. - Steve Watts, Slyde Handboards.
Find a way to be genuine. There is so much noise out there and
consumers are savvier than ever - you have to really believe in your
product and have an honest commitment to your customers to find a
message that resonates. - Kishore Hiranand, Lookmatic Eyeware.
If you try to make everything as perfect as you can it's really
going to show in your end product. - Chris Tsang, Mindzai.
Make sure you have something awesome that your friends want. If your
friends don't want it, then somebody else better want it, otherwise,
it's not worth doing. - Mike Krilivsky, Rage On.
We have found that an online store is not so different from our
physical boutiques and that there is now a blending of service. -
Gail Elliott, Little Joe Women.
By using high-class photography, we are able to evoke the color and
texture of our fudge so that we can invite online shoppers into our
kitchen, the heart of our business. - Giancarlo Di Sotto, The Fudge House.
People hate to wait for their purchases and they want to know where
their items are, all the time. Pay a little more for a good shipping
partner, because it will pay off in the future. - Diogo Cruz, Vertty.
If you're publishing an e-commerce website and have anything to add,
please let us know or to discuss getting your business
or improving your current e-commerce performance Get in Touch