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Apple Launches Biggest Advancement in History.. of iPhone.

Apple Launches Biggest Advancement in History.. of iPhone.

Apple Launches Biggest Advancement in History.. of iPhone.

Many Apple fans around the world despaired as Apple's servers crashed under the global embrace during their new product launch event on September 9th.

As much as I planned to resist, I too was taken in by the innovation and overall fabulousness of the 2 new Apple iPhone 6 models: the 4.7" iPhone 6 and 5.5" iPhone 6 Plus.

You can compare iPhone 6 and iPhone 5 models together on the iPhone model comparison page of the Apple website.

The boss has already pre-ordered his new iPhone 6 - he's upgrading from an iPhone 5, and after using that phone for a couple of years and having a large-screen Galaxy Note II as his back-up, he reckons the new 4.7" version with 64Gb of storage will suit him perfectly...the 5.5" version is just that little too big, and he carries a full size tablet most places, so really had no need for a "phablet".

I too will be in the queue to get the new iPhone from the 19th (and reckon since I'm still sporting the now doubly-redundant iPhone 4, I should get priority).

Along with the 2 new iPhone 6 models (and the Apple Watch, which we'll look at next time), Apple also announced the release of the next generation of their mobile operating system: IOS8, which will open the door to a new level of innovations from the App Development community, along with the US introduction of Apple Pay - a technology that turns Apple devices into a virtual credit card - that has the potential to finally replace the fundamentally flawed "plastic" cards we now use as virtual currency.

Our US payment gateway partner Authorize.Net announced integration with Apple Pay within 24 hours of it's launch and we expect our local payment gateway partners to all over this exciting new innovation. Watch this space!

Rather than rewrite what has already been written over 9000 times across the Internet, instead, we will save you the search and list the best resources about Apple's latest offering to the Gods..

Got an opinion? What do you think about the new iPhone range? Does it stack up to the competition? Let us know on the iASP Central Facebook Page, or Get in Touch.


4 Essentials for Planning Videos

4 Essentials for Planning Videos

4 Essentials for Planning Videos

Last month we explained that half of all online customers had more confidence in products after watching a video, and a third bought the product after being influenced by the video. Pretty good reasons to incorporate video into your online shop!

Everyone with a Smartphone or Tablet has a video camera, but like all online content, if it isn't engaging it will just be ignored.

Here's our 4 essential tips to plan videos that will engage and inform your customers effectively...
  1. Know your purpose - Why are you making this video? Are you showcasing your products? Providing instructions to help customers? Maybe something more creative?
  2. Know your audience - Tailor your language and content to your audience. Will they understand technical terms? Do they expect/need to see a full product demonstration? Do they want to hear about the manufacturing process?
  3. Where will you publish? - Youtube is King, but there are other video platforms. Will you publish your videos exclusively on your website? Will you broadcast over many different websites?
  4. Measuring your Results - How will you measure success? The total number of views? How many times your video is shared? Sales generated by your video? What tools will you use?

Consider our 4 essentials when planning videos to enhance your online store...and who knows, you just might create the next viral video sensation!

(Image by NewsbiePix.)


Responsive Design VS Dedicated Device Versions

Responsive Design VS Dedicated Device Versions

Responsive Design VS Dedicated Device Versions
As more and more users surf the web with mobile devices, website designers need to implement web design solutions that cater to these users. Two of the most popular solutions are Responsive Design and Dedicated Device Versions (i.e. publishing a desktop computer version and a dedicated mobile device version).

The Responsive web design (RWD) approach aims at crafting sites to provide an optimal viewing experience. Whether the website is viewed on a smart phone or a large computer monitor, a Responsive website layout adapts itself to fit the size of the screen. Certain elements might change position or become hidden, but still most or all of the content is typically the same across all screen resolutions.

The other method is to publish multiple dedicated device specific designs. For example, a dedicated desktop site and a dedicated mobile device site.

Typically with the standalone approach the mobile device versions will only contain the most essential information in a lightweight framework that optimises the viewing experience on a small screen.

Unfortunately in our experience neither of these approaches ticks all the boxes. In some cases a Responsive design is preferable, whereas, a dedicated device version can also deliver a highly optimised user experience.

In the near future as this exciting technology evolves Hub Com Digital will continue to develop the capabilities of our extensive proprietary technology platform: iASP, and we'll keep you posted as the evolution continues.

What's the best Android smart phone on the market?

What's the best Android smart phone on the market?

What's the best Android smart phone on the market?
If you're like us, you're torn between the Samsung Galaxy S4 and the HTC One. Both have powerful components and run Google Android's Jelly Bean OS, but are suited to different needs.

The HTC One hit the market in March 2013 and the Samsung Galaxy followed on it's heels in April 2013. In terms of design, the HTC One takes gold. Machined from a solid block of aluminum, it has a more square look but is visually softened by it's rounded corners and convex back.

Although slimmer and lighter than the HTC One, the Samsung S4 closely resembles its predecessor and appears cheapened by the plastic backing. In sharp contrast to it's cheap external appearance, its photo capabilities are far superior to the HTC One. The Samsung S4 has a 13 megapixel BSI Sensor and 2MP user face sensor meaning that it produces a clearer shot.

If you're after a sturdier sleeker looking phone, the choice is definitely the HTC One, but if you rely on your phone for quick quality photo production, you'll want a Samsung S4.

iOS7, Hurrying to be Released?

iOS7, Hurrying to be Released?

iOS7, Hurrying to be Released?

Apple recently announced, iOS7, the newest version of their mobile operating system. Although still in the development stage, iOS7 appears to be the most dramatic change in graphic style since 2000. The familiar stereo-effect is gone in favour of flat icons, subtle gradients, and a cartoon cut-out style.

Some disappointed 3-D lovers criticise the operating system's new style direction calling it "ugly" and "inconsistent" and pointing out problems with overlapping icons. Usability issues overshadow well-received features, like iTunes Radio, and are generating a growing opinion that iOS7 is far from ready and that the development team are in a hurry to release it.

As developers, test driving iOS7 can be a lesson in attention to detail. Because users naturally interpret interface bugs as incomplete and broken systems, it's important to test from an end-user point of view and be sure that the graphic elements are consistent throughout. Thorough testing will ensure that no bugs or graphic problems linger on in the officially released version.