4 Essentials for Planning Videos
Last month we explained that half of all online
customers had more confidence in products after watching a video, and
a third bought the product after being influenced by the
video. Pretty good reasons to incorporate video into your online shop!
Everyone with a Smartphone or Tablet has a video camera, but like all
online content, if it isn't engaging it will just be ignored.
Here's our 4 essential tips to plan videos that will engage and inform
your customers effectively...
Know your purpose - Why are you making this video? Are you showcasing
your products? Providing instructions to help customers? Maybe
something more creative?
Know your audience - Tailor your language and content to your audience.
Will they understand technical terms? Do they expect/need to see a full
product demonstration? Do they want to hear about the manufacturing
Where will you publish? - Youtube is King, but there are other video
platforms. Will you publish your videos exclusively on your website?
Will you broadcast over many different websites?
Measuring your Results - How will you measure success? The total number
of views? How many times your video is shared? Sales generated by your
video? What tools will you use?
Consider our 4 essentials when planning videos to enhance your online
store...and who knows, you just might create the next viral video
(Image by NewsbiePix.)
Is Social Media a Good Choice for Your Business?
A big part of our business is dedicated to helping our clients successfully
engage in Social Media.
We see the positive effects every day, but Social Media is not for every
Here's our Social Media compatibility check-list:
Does your product / service appeal to an audience that justifies the
If you supply specialised parts for an aircraft manufacturer chances
are you won't appeal to a large enough audience to deliver return on
investment and your efforts to engage customers could be better spent
Is your product / service something your audience will be happy to
share with their friends?
Treatments for certain diseases may not be something your customers
are happy to tell the rest of the world they are using!
Do you have the time, money and people with the knowledge and skills
required to successfully engage in Social Media? If you don't have
the people on staff, do you have the resources to out-source?
Social Media requires a long term investment of time and money, but
that's only part of the story.
Social Media requires a team effort from all stakeholders in your
business and demands a level of knowledge, certain skills and
importantly the motivation to be successful.
If you're not sure whether or not Social Media is right for your
business, here's my number 1 tactic: look at your competitors!
If your competitors are successfully growing communities and engaging
their customers it means you can check off Audience and Shareability from
the list, and this will probably provide you with all the motivation you
So it becomes a matter of Resources:
Time, Money and People
(either internal staff or out-sourced personnel).
More about this over coming weeks.
How to Plan Meaningful Content
The most difficult part of any social
media continuous marketing strategy is to generate meaningful content. It
can be daunting, but a content calendar is a great way to start.
Choose topics relevant to your business
and plan the days that you'll write about each topic. Schedule staff to
contribute because, ultimately, their skills and relationships with
clients comprise the knowledge and capabilities of your business. It's
also great to periodically reference industry related news, but be sure
that you choose reliable sources.
Remember that it's important to keep your
company's voice consistent, so all content should pass through your
Community Manager before it's shared with the world.
Submit a Google Local Business Listing
Our Best Mobile Strategy Tactic:
Here's a no-brainer starting point for your mobile strategy: Submit a
Google Local Business Listing.
If you're not sure how, here's another pearler for you...Google it!
A huge percentage of mobile search is local...and a huge percentage of
results lead to a direct visit...so claim your share now and stop giving up
the high ground to the other guys.