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4 Essentials for Planning Videos

4 Essentials for Planning Videos

4 Essentials for Planning Videos

Last month we explained that half of all online customers had more confidence in products after watching a video, and a third bought the product after being influenced by the video. Pretty good reasons to incorporate video into your online shop!

Everyone with a Smartphone or Tablet has a video camera, but like all online content, if it isn't engaging it will just be ignored.

Here's our 4 essential tips to plan videos that will engage and inform your customers effectively...
  1. Know your purpose - Why are you making this video? Are you showcasing your products? Providing instructions to help customers? Maybe something more creative?
  2. Know your audience - Tailor your language and content to your audience. Will they understand technical terms? Do they expect/need to see a full product demonstration? Do they want to hear about the manufacturing process?
  3. Where will you publish? - Youtube is King, but there are other video platforms. Will you publish your videos exclusively on your website? Will you broadcast over many different websites?
  4. Measuring your Results - How will you measure success? The total number of views? How many times your video is shared? Sales generated by your video? What tools will you use?

Consider our 4 essentials when planning videos to enhance your online store...and who knows, you just might create the next viral video sensation!

(Image by NewsbiePix.)


33 Things We All HATE About Carts

33 Things We All HATE About Carts

33 Things We All HATE About Carts

A group called VoucherCloud sent us an infographic of statistics about US consumers and their online habits. While some points came as no surprise, there were still things that made us go 'Hmm'.

Like did you know that a judgement to buy your product (or not) is made in just 90 seconds! That's faster than your Aunty Denise on Boxing Day!!

Tell us what you think about the stats in this infographic. Does it change the way you look at your online customers?

View the Infographic: Consumer Psychology and the E-Commerce Checkout

More Information: Consumer Psychology and the E-Commerce Checkout - An infographic by the team at vouchercloud




Personalising the e-commerce Experience

Personalising the e-commerce Experience

Personalising the e-commerce Experience
As a leading provider of e-commerce solutions for more than a decade, we're always striving to meet demands for new functionality that satisfies the current and future requirements of the hundreds of clients using our iASP shopping cart and the hundreds of thousands of customers who in turn purchase goods and services via desktop and mobile devices using our technology.

To that end we are pleased to announce the release of new advanced adjustment and shipping rules that now allow for practically any adjustment imaginable at the checkout based on any combination of individual customer attributes, product attributes or transaction attributes.

For example, a vendor can now offer 50% off shipping to customers named Paul who purchase XXL Blue T-shirts on Tuesdays between 4:00pm and 5:00pm!

In the lead up to Christmas we're releasing more exciting new e-commerce functions, so please watch this space!

Why do customers leave without saying goodbye?

Why do customers leave without saying goodbye?

Why do customers leave without saying goodbye?

It was fun while it lasted...

I talk to businesses worrying about customers posting negative feedback, but a customer can do something far worse: Leave, without even saying goodbye!

Don't rely on customer feedback to highlight problems...in reality customers are more likely to just move on if they encounter barriers to your offerings.

Case in point: A client recently created a promotion-code based offer on Facebook.

Plenty of followers claimed the offer, but no sales resulted...on investigation the code wasn't set-up properly, but nobody complained...they just didn't buy anything!

Tactic: There is a second powerful lesson here...many online systems behave differently according to login status: be sure to test everything is functioning properly from your customers perspective... on this later...