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4 Essentials for Planning Videos

4 Essentials for Planning Videos

4 Essentials for Planning Videos

Last month we explained that half of all online customers had more confidence in products after watching a video, and a third bought the product after being influenced by the video. Pretty good reasons to incorporate video into your online shop!

Everyone with a Smartphone or Tablet has a video camera, but like all online content, if it isn't engaging it will just be ignored.

Here's our 4 essential tips to plan videos that will engage and inform your customers effectively...
  1. Know your purpose - Why are you making this video? Are you showcasing your products? Providing instructions to help customers? Maybe something more creative?
  2. Know your audience - Tailor your language and content to your audience. Will they understand technical terms? Do they expect/need to see a full product demonstration? Do they want to hear about the manufacturing process?
  3. Where will you publish? - Youtube is King, but there are other video platforms. Will you publish your videos exclusively on your website? Will you broadcast over many different websites?
  4. Measuring your Results - How will you measure success? The total number of views? How many times your video is shared? Sales generated by your video? What tools will you use?

Consider our 4 essentials when planning videos to enhance your online store...and who knows, you just might create the next viral video sensation!

(Image by NewsbiePix.)


The Relevance of a Keyphrase

The Relevance of a Keyphrase

The Relevance of a Keyphrase
Google is constantly updating the way it indexes websites, so maintaining good Google rankings is an ongoing task...and you've got to keep up with the times.

Google is now looking closer than ever at the visitor searches. It's fair to say that Google is becoming more "human" in its approach to understanding what people are searching for.

Google now considers factors like the credibility and popularity of the website, the level of user engagement and the context of the content - so the days of treating Google like a machine and stuffing in as many relevant key words and key phrases as possible are long gone.

SEO Tactic: Develop meaningful content around your primary search terms - those that visitors are most likely to use to find you.

Google now understands website content far more deeply than just analysing the keywords, so with appropriate terms and clear language you can make it much easier for Google to include your website in the relevant search results.

How to Plan Meaningful Content

How to Plan Meaningful Content

How to Plan Meaningful Content

The most difficult part of any social media continuous marketing strategy is to generate meaningful content. It can be daunting, but a content calendar is a great way to start.

Choose topics relevant to your business and plan the days that you'll write about each topic. Schedule staff to contribute because, ultimately, their skills and relationships with clients comprise the knowledge and capabilities of your business. It's also great to periodically reference industry related news, but be sure that you choose reliable sources.

Remember that it's important to keep your company's voice consistent, so all content should pass through your Community Manager before it's shared with the world.