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CSS Tricks You May Not Know About

CSS Tricks You May Not Know About

CSS Tricks You May Not Know About
CSS (Cascading Style Sheets) is a language used to describe web pages' font colours, area sizes, and element positions.

As well as ensuring design integrity, CSS3 (the current version) can also control the interface that user experience based on the viewing screen. This is called Responsive Design or Adaptive Design.

Dependent upon screen size, page elements can adapt by resizing and repositioning to fit the device.

Using CSS, a single website can appear optimised for both a mobile phone and a desktop monitor.

CSS also dictates another key user interface element.

In HTML5, CSS is taking the place of Gif, Flash, and Javascript to display animations.

This simpler way of animating is being embraced because of the limitations of Gif animation and the incompatibility of Flash with many mobile devices.

That leaves CSS and Javascript.

In a battle between the two, our money is on CSS because of the increased performance.

Less computation power is required using CSS and transitions are smoother than they would appear in Javascript.

How to Plan Meaningful Content

How to Plan Meaningful Content

How to Plan Meaningful Content

The most difficult part of any social media continuous marketing strategy is to generate meaningful content. It can be daunting, but a content calendar is a great way to start.

Choose topics relevant to your business and plan the days that you'll write about each topic. Schedule staff to contribute because, ultimately, their skills and relationships with clients comprise the knowledge and capabilities of your business. It's also great to periodically reference industry related news, but be sure that you choose reliable sources.

Remember that it's important to keep your company's voice consistent, so all content should pass through your Community Manager before it's shared with the world.


iOS7, Hurrying to be Released?

iOS7, Hurrying to be Released?

iOS7, Hurrying to be Released?

Apple recently announced, iOS7, the newest version of their mobile operating system. Although still in the development stage, iOS7 appears to be the most dramatic change in graphic style since 2000. The familiar stereo-effect is gone in favour of flat icons, subtle gradients, and a cartoon cut-out style.

Some disappointed 3-D lovers criticise the operating system's new style direction calling it "ugly" and "inconsistent" and pointing out problems with overlapping icons. Usability issues overshadow well-received features, like iTunes Radio, and are generating a growing opinion that iOS7 is far from ready and that the development team are in a hurry to release it.

As developers, test driving iOS7 can be a lesson in attention to detail. Because users naturally interpret interface bugs as incomplete and broken systems, it's important to test from an end-user point of view and be sure that the graphic elements are consistent throughout. Thorough testing will ensure that no bugs or graphic problems linger on in the officially released version.


What is responsive design...and why it's not the end game!

What is responsive design...and why it's not the end game!

What is responsive design...and why it's not the end game!

So what is responsive design?

The simple answer is: websites featuring responsive design automatically adjust according to the device they are being viewed on.

Elements such as overall size, the position of various elements, the size of elements such as images and even the way functions like navigation menus are displayed adjust automatically to present the site in optimum format according to the device it is being viewed with, be it a desktop, smartphone, tablet or even a wide-screen TV.

With the explosion of Internet usage on tablets and smartphones, website developers are under increasing pressure to provide multi-device publication capabilities, and responsive design has created a lot of industry hype, but even the most sophisticated responsive design cannot satisfy all multi-device functionality requirements, especially in the transactional website environment.

Not even the most creative responsive design can accommodate optimum simultaneous display of all website functions on both a 4 inch smartphone and a 60 inch wide-screen TV.

There are some functions, like shopping carts for example, that are simply better with a purpose built interface for desktops and a purpose built interface for smartphones.

Best practice responsive design also imposes limitations on overall structure and layout of pages, and in the content management system environment, where the content authors are not necessarily web designers, this can also be problematic.

Until the next quantum leap is design, for now I think the best solution is a hybrid: part responsive design and part device-specific functionality.

We've recently completed development of such a solution and as soon as it's live we'll let you know.

For now, feel free to have a look at some other websites that allow simultaneous publication of the same content in both desktop and smartphone specific profiles that we've recently delivered:

www.igoulburn.com
www.bigclean.com.au
www.themassageoilshop.com.au
www.onlynaturalorganics.com.au


Submit a Google Local Business Listing

Submit a Google Local Business Listing

Submit a Google Local Business Listing
Our Best Mobile Strategy Tactic:

Here's a no-brainer starting point for your mobile strategy: Submit a Google Local Business Listing.

If you're not sure how, here's another pearler for you...Google it!

A huge percentage of mobile search is local...and a huge percentage of results lead to a direct visit...so claim your share now and stop giving up the high ground to the other guys.