iASP Client Login

Blog

The Beginning of the End for Internet Explorer?

The Beginning of the End for Internet Explorer?

The Beginning of the End for Internet Explorer?

Microsoft developed its Internet Explorer (IE) web browser with the express intention of killing off the incumbent market leader (Netscape Navigator) and dominating the planet - and it did exactly that!

By 2002 of the more than 600 million global Internet Users, IE had around 90% of the market.

Today, according to NetMarketShare, IE still dominates the global desktop web-browser market with a 55% share.

That dominance however does not translate to the booming mobile space where IE's 2.31% share falls well short of Apple's Safari (53.91%) and Google's 2 x mobile browsers - Android Browser (23.44%) and Chrome (12.94%).

Even Opera Mini (3.51%) out performs IE in the mobile browser space.

But IE's future is now even more shaky after Microsoft admitted on Saturday that all versions from IE6 - IE11 have a serious security problem.

According to a Microsoft security advisory, "An attacker who successfully exploited this vulnerability could take complete control of an affected system...could then install programs; view, change, or delete data; or create new accounts with full user rights."

What's even more troubling is that Microsoft can only resolve the issue for the latest versions of the Microsoft Operating System: Users operating Windows XP or earlier versions have no way to protect against this vulnerability - ever.

If you're running Windows XP or older - stop using IE immediately and permanently!

Microsoft has suggested a couple of steps to take for Users with more recent Windows versions to address the problem until they can resolve the issue, but our recommendation (and that of the Australian Government) is to simply download, install and start using an alternative browser. The two most popular are Google Chrome and Mozilla Firefox.

To e-Mail or not to e-Mail?

To e-Mail or not to e-Mail?

To e-Mail or not to e-Mail?

There's no solid formula for how often to send e-mail marketing campaigns, but here's our guide for optimum message frequency:

  • e-Mail Daily

    Generally speaking a "marketing no no" unless of course your audience explicitly understands they are subscribing to "Daily Deals" or "Daily Tips" etc.

  • e-Mail Weekly

    Weekly e-mail is great for promoting "weekly specials" from high volume retailers and "what's on" from hospitality providers.
    But remember - this is more than 50 direct intrusions into your subscribers lives each year so be very sure you have something new and worthwhile to say each time.

  • e-Mail Monthly to Quarterly

    This is where most professional service providers, business to business providers and the majority of businesses should probably lie.
    Sending marketing messages with this lower frequency keeps your brand in your subscribers minds without over-stepping and should allow you enough time to generate content that sparks real interest from your audience.

  • e-Mail Infrequently

    If you haven't got anything interesting to say - say nothing.
    Send marketing messages only when you've got something of real interest to pass on - a new product launch, a change of key staff, your Christmas trading...sending messages for the sake of sending messages is probably the worst thing you can do.

  • Hub Communications Tactic

    You might consider allowing your Subscribers more control over the messages they receive by offering multiple "areas" or "topics of interest".
    Indicate how regularly messages relating to each area or topic are typically sent i.e. "weekly specials" or "monthly industry news" and let subscribers opt-in (and opt-out) as they wish.

In summary, every business is different, finding the right balance requires testing and measuring... but getting it right can be well worth the effort!


4 Essentials for Planning Videos

4 Essentials for Planning Videos

4 Essentials for Planning Videos

Last month we explained that half of all online customers had more confidence in products after watching a video, and a third bought the product after being influenced by the video. Pretty good reasons to incorporate video into your online shop!

Everyone with a Smartphone or Tablet has a video camera, but like all online content, if it isn't engaging it will just be ignored.

Here's our 4 essential tips to plan videos that will engage and inform your customers effectively...
  1. Know your purpose - Why are you making this video? Are you showcasing your products? Providing instructions to help customers? Maybe something more creative?
  2. Know your audience - Tailor your language and content to your audience. Will they understand technical terms? Do they expect/need to see a full product demonstration? Do they want to hear about the manufacturing process?
  3. Where will you publish? - Youtube is King, but there are other video platforms. Will you publish your videos exclusively on your website? Will you broadcast over many different websites?
  4. Measuring your Results - How will you measure success? The total number of views? How many times your video is shared? Sales generated by your video? What tools will you use?

Consider our 4 essentials when planning videos to enhance your online store...and who knows, you just might create the next viral video sensation!

(Image by NewsbiePix.)


The Relevance of a Keyphrase

The Relevance of a Keyphrase

The Relevance of a Keyphrase
Google is constantly updating the way it indexes websites, so maintaining good Google rankings is an ongoing task...and you've got to keep up with the times.

Google is now looking closer than ever at the visitor searches. It's fair to say that Google is becoming more "human" in its approach to understanding what people are searching for.

Google now considers factors like the credibility and popularity of the website, the level of user engagement and the context of the content - so the days of treating Google like a machine and stuffing in as many relevant key words and key phrases as possible are long gone.

SEO Tactic: Develop meaningful content around your primary search terms - those that visitors are most likely to use to find you.

Google now understands website content far more deeply than just analysing the keywords, so with appropriate terms and clear language you can make it much easier for Google to include your website in the relevant search results.

33 Things We All HATE About Carts

33 Things We All HATE About Carts

33 Things We All HATE About Carts

A group called VoucherCloud sent us an infographic of statistics about US consumers and their online habits. While some points came as no surprise, there were still things that made us go 'Hmm'.

Like did you know that a judgement to buy your product (or not) is made in just 90 seconds! That's faster than your Aunty Denise on Boxing Day!!

Tell us what you think about the stats in this infographic. Does it change the way you look at your online customers?

View the Infographic: Consumer Psychology and the E-Commerce Checkout

More Information: Consumer Psychology and the E-Commerce Checkout - An infographic by the team at vouchercloud