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4 Current Super Über KickStarter Projects

4 Current Super Über KickStarter Projects

4 Current Super Über KickStarter Projects

KickStarter is creating a global buzz as a powerful way to gain funding to get new projects off the ground. 

Since the website's launch in 2009, over 60,000 projects have been funded, with over US$1 billion being pledged by over 6 million people around the world. 

A couple of  notable projects that have been kickstarted:

  • The Oculus Rift, a Virtual Reality headset famous for being bought out by Facebook owner Mark Zuckerburg, which received almost US$2.5 million in pledges from backers

  • Reading Rainbow, a project restarted by LeVar Burton (the actor who played Geordi La Forge on Star Trek: Next Generation), a free for schools digital library project to teach children to read. This project smashed expectations when it reached its US$1 million target in just 12 hours!! The project currently has over US$4 million with 6 days to go. Check out the project on Kickstarter

While Kickstart may be better known for projects in creative industries such as fashion, design, art, music, games or theater, there's plenty of notable projects in the Technology category that caught the eye of the Hub Com Digital team.

Here's a few Technology projects we think are great ideas...

  1. Umbrella USB: A little USB jack that you can plug in between your USB charger cable and a USB port which eliminates the threat of data theft via "Juice Jacking". The is especially handy if you use computers on public networks to charge your devices.
    This project has pledges of almost double it's US$10K target with another week to go.

  2. Sherlybox: The Sherlybox is described as a cloud without the cloud. It allows you to manage and share your files securely without the need for a public cloud service like DropBox or Google Drive; and the software with it allows teams to work on the same files without over-riding one another. Pretty cool.
    This project has pledges of almost US$120K, nearly double it's target with 8 days left.

  3. iFind: Keep losing things? Stick an iFind tag on it and you'll never have trouble finding it again. iFind is battery free, and communicates with your smartphone device via BlueTooth to help you locate an item that has been tagged, or to notify if a tagged item is out of range. And if you lose your phone, you can find it with an iFind tag. Perfect!
    This project has attracted more than 20 times it's target pledges with more than US500K raised with 4 days to go.

  4. The 360cam: Billed as the world's first full HD 360 degree camera. This uber-cool device allows image and video capture of full 360 degree panorama's from the palm of your hand.
    No wonder this project has attracked over 3,000 backers who have pledged nearly US1.2M a whopping 800% of it's goal - and the best news is there's still 8 days to go to get on board!

3 Hassle Free Tactics To Keep Your Website Content Fresh

3 Hassle Free Tactics To Keep Your Website Content Fresh

3 Hassle Free Tactics To Keep Your Website Content Fresh

In our recent article - Google Panda Goes Kung Fu On Your Website - we pointed out that Google is giving website owners a nudge to update and refresh their published content. With that in mind here's our top 3 hassle free tactics for keeping your content fresher for longer.

1: Regularly update the key message on your homepage.
It does not have to be a major re-write every time, but regularly (at least once a month) edit the primary message on your home page.
Remember, it's all about engagement, so consider including a topical or seasonal message of relevance to your audience. You might mention the season and how it relates to your business e.g. "Winter is a great time for one of our famous Irish Coffees sitting by the fire" or "With Easter fast approaching it's the perfect time to book our free vehicle safety check" or "Don't forget, your next BAS Statement is due on June 21st".

HCD Tactic: If your website allows inclusion of some sort of main image such as a banner on your homepage it is highly recommended you invest in updating this image regularly - at least several times each year. If you have a scrolling banner function you will get away with the same images in rotation for longer, and you might further extend the shelf life by swapping around the default starting image and the rotation order of the images.

2: Should you include the Date Published / Updated in your website content?
When it comes to newspapers, topical content that was news yesterday is old news today. When it comes to some areas of corporate website content there's a longer shelf life - for example your "About Us" page might only change when you have staff or other significant organisational changes and your "Product Descriptions" may also remain relevant indefinitely. In these cases you should never include the date published. Alternatively, if you publish news or a blog and write regular articles (at least one per month), then you should always include the publish date. 


HCD Tactic:
If you are not writing at least one news / blog article per month you should consider removing the news / blog altogether or at least removing the date published from articles (which is not ideal) - better still, increase the frequency you publish articles to at least one per month.

3: Recycle your content.
You can save time by publishing / archiving / re-publishing content. Be sure to give the content the once over before re-publishing to be certain it is still relevant and accurate. Re-writing the headline and the opening lines will be enough to attract a new audience.

HCD Tactic: Publishing a new image with recycled content is a great way to refresh it.

If you've got anything further to add we welcome your comments, or if you are struggling with your website content, HCD may be able to help. Please feel free to get in touch.


Google Panda Goes Kung-Fu On Your Website

Google Panda Goes Kung-Fu On Your Website

Google Panda Goes Kung-Fu On Your Website

The big news in the Search Engine Optimisation (SEO) world is the recent release of Google Panda 4.0. If you're looking for this new app in your Google+ account, don't bother, Google Panda is one of Google's many algorithms that determine their search result rankings.

While done in the name of fairness, Panda 4.0, like many of Google's modifications, has resulted in wide-ranging change to positioning within Google search results. It even caught some of our clients in the net.

For the uninitiated, Google is now targeting websites publishing copied content or poor quality content more aggressively than ever. Panda 4.0 encourages publication of fresh, unique, user-friendly content.

The primary target: websites that 'scrape' content from other websites for publication on their own. 

This will challenge operators engaging in questionable content practices, however, it seems at the same time legitimate operators are also being penalised.

For example, consider accommodation portals such as Wotif and Expedia. Individual Accommodation providers using these platforms provide the content themselves, which in our experience is typically fed directly from their own website.

Should parties engaging in this type of practice be penalised by Google? Does Google expect the Accommodation provider to write a unique description for every Accommodation portal it advertises with?  

Only Google can answer these questions.

So what do the new changes mean for your website, and what can you do if you've been "hit"?

Google's own suggestion is "If you believe you've been impacted by this change you should evaluate all the content on your site and do your best to improve the overall quality of the pages on your domain. Removing low quality pages or moving them to a different domain could help your rankings for the higher quality content."

HCD Tactic: Go through your content and give it a good spring clean. Rewrite your old content, remove duplicate content, and add new content that brings life back to your website.

Considering that SEO tactics at the moment consider the entire user experience, such as website navigation and having an intuitive website structure, mobile optimisation, and user-friendly content and metadata, it might also be time for a redesign or rebuild of your website.

No doubt, Google is being inundated with enquiries from businesses and website owners who have been penalised over the last fortnight, asking why they have dropped down the search results and what they can do to fix it.

If you think your website has been penalised unfairly, you can contact Google and ask them to restore your rankings.

We've compiled 5 useful sources for more information about the latest Google Panda release, and advice about what you can do to recover:

  1. Google Panda Update
  2. Google Panda Tips
  3. Google Panda Update Survival Guide
  4. High Quality Web Sites - The New Google Ranking Factor
  5. How to run blogs that inspire

10 Top Words of Wisdom from Successful e-Commerce Businesses

10 Top Words of Wisdom from Successful e-Commerce Businesses

10 Top Words of Wisdom from Successful e-Commerce Businesses

The phrase e-Commerce was first coined in 1998, but by then conducting commerce on the Web was already well established.

HCD Trivia: In 1998 HCD's founding partners Chris and Tony were Directors in Canberra based Internet Service Provider ACTweb - which was acquired by WebOne, which was then acquired by IINET. The ACTweb domain name www.actweb.net still resolves to the IINET website..

As the Web turns 21 this year, while surprisingly some still consider it a new science, last year e-commerce in Australia grew to almost 40 Billion dollars. 

At HCD, we believe if you are involved in certain industries such as consumer based retail and if e-commerce is not a core part of your competitive strategy your mid to long term survival is in jeopardy.

Successful entry into e-Commerce can be daunting, but the rewards and potential returns are high.

We are proud of the fact that many HCD clients are using the technologies and strategies we provide to deliver a great online experience to their customers and grow their business, but it's also true to say that we see some businesses struggle with their approach to e-Commerce.

HCD Tactic: The same fundamentals of "real-world" retail apply online. You need to attract new customers, give them a great experience and incentive to return.

Leading online shopping cart provider #Shopify put together a list of advice and observations from successful online entrepreneurs. 

Here's our top 10 from that list:

  1. Define your desired customers by what their interests are, what motivates them to purchase, what they like and who they want to be. If you design your storefront and products to meet all of their needs and stay true to that brand, your company will be the first thing they think of when they are ready to make a purchase. - Caydi and Alex Zerega, Fit Little Bride.
  2. When engaging with customers, do things early on that don't scale. Write little personal notes on packages. Say hi to them on Twitter. Invite local customers to come check out your shop. - Bill Trammel, Catan Boards.
  3. As a general rule, we only work with nice people. We try to treat our customers the way we want to be treated and make every interaction a positive one. - Mariquel Waingarten, Hickies.
  4. It's not an essential key to a successful business but it does help that you are immersed in the lifestyle of it. - Steve Watts, Slyde Handboards.
  5. Find a way to be genuine. There is so much noise out there and consumers are savvier than ever - you have to really believe in your product and have an honest commitment to your customers to find a message that resonates. - Kishore Hiranand, Lookmatic Eyeware.
  6. If you try to make everything as perfect as you can it's really going to show in your end product. - Chris Tsang, Mindzai.
  7. Make sure you have something awesome that your friends want. If your friends don't want it, then somebody else better want it, otherwise, it's not worth doing. - Mike Krilivsky, Rage On.
  8. We have found that an online store is not so different from our physical boutiques and that there is now a blending of service. - Gail Elliott, Little Joe Women.
  9. By using high-class photography, we are able to evoke the color and texture of our fudge so that we can invite online shoppers into our kitchen, the heart of our business. - Giancarlo Di Sotto, The Fudge House.
  10. People hate to wait for their purchases and they want to know where their items are, all the time. Pay a little more for a good shipping partner, because it will pay off in the future. - Diogo Cruz, Vertty.
If you're publishing an e-commerce website and have anything to add, please let us know or to discuss getting your business online  or improving your current e-commerce performance Get in Touch.

QR Codes Explained - 8 Do's and Don'ts

QR Codes Explained - 8 Do's and Don'ts

QR Codes Explained - 8 Do's and Don'ts

There have been many articles recently that suggest the only time to use a QR Code is Never. 

When used correctly (read appropriately), QR Codes can be an highly effective method of linking offline with on-line.

QR Codes (Quick Response Codes), are a 2-D barcode invented in Japan in 1994 to provide a means of storing more information in barcodes than the standard 1-D vertical lined barcode. Originally used in vehicle manufacturing plants as a method of tracking parts from delivery to installation, thanks to the fact SmartPhones can be used to scan QR Codes, they quickly spread into other industries, particularly marketing and advertising.

A fantastic example of QR Codes being used effectively is by a wildlife refuge in the US displaying QR Codes on posts along a walking trail to instantly direct visitors to a website with information about local flora and fauna along the trail. Perfect! The codes deliver convenience and something of value.

HCD Tactic: Be selective about where you place a QR Code, and what the destination will deliver.

So here's our 8 Do's and Don'ts for using QR Codes:

  1. Placement : Don't put a QR Code on a billboard. It's way too hard scan!
  2. Placement : Do put a QR Code on a poster in a bus shelter. You have a captive audience in easy reach.
  3. Content : Don't put a QR Code on a poster relating to personal or sensitive issues such as health disorders. No one wants to be seen accessing that information in public. In this case it's much better to include a website address or phone number that can be actioned without having to scan the message for all the world to see.
  4. Content : Do use QR Codes on a poster advertising your non personal or sensitive products and services. Customer sees product, likes product, gets taken directly to buying the product.
  5. Placement : Don't put a QR Code on a poster in a toilet. Hands are too busy with other things (or they should be!)
  6. Placement : Do put a QR Code in a press advertisement linking directly to the page on your website where customers can buy the product you are advertising. Customer gets an instant result. Their original activity (reading the paper) isn't interrupted.
  7. Incentive : Don't just link a QR Code to the same information they can already see alongside the Code. Give the visitor a reward for their effort - like a "QR Code Discount or Bonus". 
  8. Incentive : Do use a QR Code to enter visitors into your latest competition.  

Remember, QR Codes have practically unlimited uses, but the majority of them just don't fit with audience's habits and expectations. Use them wisely, and you can create positive associations with your audience and build positive results.

You can find several free and subscription (which provide tracking services) based QR Code creation tools on the Internet with a simple search for 'QR Code generator'. Free generators allow you to create static QR Codes quickly, while the subscription based providers include additional features such as customisation and dynamic QR Codes (allowing you to change the information in the code without needing to update/reprint the code) and code tracking data.

For more information about the QR Code, visit the Denso Wave QR Code website.