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The client

Waves Resorts operates a chain of high quality properties in the beautiful Byron Bay region of New South Wales.

Great locations, meticulous maintenance, quality fittings and furnishings and first class service are all standard inclusions within the Waves Resorts experience.

Waves Resorts locations present a variety of accommodation options ranging from studio apartments to luxury penthouses.

The Brief

A long term client, the Waves Resort management team approached us in mid 2013 looking for a fresh new approach to their 4 x corporate websites.

At the top of the list of requirements was the ability to publish the websites to both desktop and mobile devices, without the need to publish separate websites for the different mediums.

A functional on-line booking system (and mobile booking system) along with a high level of internal control over the design elements and the content were also fundamental requirements.

The Approach

Once the functional project parameters were established and the graphic design framework settled on, our production team set about implementing a solution that is virtually 100% dynamic, meaning the Waves Resorts internal administration team have a high degree of control over all aspects of the websites.

The aim was to implem a flexible design framework that allowed internal administrators to access and change practically every element of every page, empowering the Waves Resorts team to manage the website at all levels without any reliance on external support.

In the process of implementing the functional on-line booking system, which is provided by leading Australian provider Site Minder, our development team enhanced the system functionality with custom controls that minimise nil search returns and improve overall visitor experience.

The Outcome

The end result of the project, which was managed in part via regular Skype calls with one of the Waves Resorts project managers based in Hong Kong, is 4 x highly functional corporate website solutions that professionally present the individual brands of the Waves Resorts locations, while maintaining a consistent overall corporate identity.

Each of the new websites are controlled via their own didicated administration system, and while administrators have the ability to publish desktop specific or mobile device specific content as required, they equally have the power to simultaneously the same content on both formats without the need for any double handling.

The fully functional real-time on-line booking system and mobile booking system, which also factors actual accommodation inventory, caters to the expectations of visitors searching for accommodation who expect this convenience from providers in todays "on demand" environment.

Visit the Waves Resorts Website