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The Client :: Mudgee Brewing Co

Mudgee Brewing Co is a family owned and operated business who play an important role in attracting tourism to the local region.

The venue caters for all manner of public and private events and functions and offers 7 days a week dining in the onsite restaurant.

The shop stocks a range of quality merchandise for sale, not to mention the range of Mudgee Brewing Co Beers!

The Brief:

A valued long term client, aware of the need to stay at the leading edge in terms of digital strategy, the owners decided it was time to explore the opportunities that presented that e-commerce and mobile-commerce presented.

With the assistance of local project manager Summer Land, they appointed US based designer Emily Belyea and engaged us to provide insight into the technical possibilities and in turn convert Emily's design vision into a fully functional, user-friendly system for customers and administrators alike.

The Approach:

After finalising the functional specifications, which included:

  • Integrated shopping cart
  • Event calendar and ticketing system
  • Full featured blog
  • Newsletter system

...and more, we communicated with Emily to convey functional considerations in relation to design.

The Outcome:

The Mudgee Brewing Co website features a powerful combination of responsive design and integrated device specific functionality that simultaneously presents optimised versions of the site across multiple platforms.

The underlying iASP™ e-store and content management technology allows ease of administration from publication of blog articles to creating and broadcasting e-mail promotions right through to managing event inventory and online orders.

Visit the Mudgee Brewing Co Website