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The Client

Jamison Flowers is one of Canberra's leading boutique florists.

Physically located inside the Jamison Shopping Centre and on-line 24/7 at http://www.jamisonflowers.com.au/, Rosie Naylor and the team specialise in designing both contemporary and traditional floral arrangements to mark any occasion.

The Brief

In the highly competitive Canberra Florist market place an ultra Google friendly website was mandatory, as was a simple to use but powerful on-line shopping system that provides instant feedback to customers about whether or not delivery is available within their preferred delivery window.

A functional promotion code system, guest check-out, zoom controls on all product images and more was factored into the project development.

The Approach

The Enotia production team developed customised online shopping system functionality that allows Jamison Flowers administrators to set up the shipping availability on a day to day and week to week basis.

The rules factor the earliest and latest times orders can be made on a given day before delivery cut-off, the various areas that deliveries can be sent to and easily allows creation of exceptions for special occasions such as Valentines Day and Mothers Day.

The Outcome

The Jamison Flowers website, which allows purchase via real-time credit card payment, is open 24 - 7 and features a contemporary design framework that professionally reflects their unique corporate identity.

The website delivers return via enhanced Google performance, enjoying top rankings on several; of the most important key words and phrases.