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A trusted name in the hardware and building supplies industry, Ern Smith has been meeting the needs of customers across the Canberra region since 1962.

The Ern Smith motto is By Service We Grow and that is evident from the moment you enter the store.


Ern Smith have been using the iASP™ e-stores platform to sell products online since 2003.

When the time came for the latest generational upgrade the brief was straight forward - help customers browse or search for products of interest quickly and easily and allow them to buy products online from both desktop computers and mobile devices.

As a subscriber to our Search Engine Optimisation services, the Ern Smith website enjoyed strong Google rankings and It went without saying that the new website should even further enhance Google rankings. 


We applied proven techniques to produce a new design layout that is simple yet highly functional for visitors.

We then created a navigational structure that allows visitors to find and view the products they are looking for in just 2 clicks.

We then integrated the new design (and mobile design) and navigational structure on top of the iASP™ e-stores platform, which allows administrators a high level of control over all website content and navigational structure.


The Ern Smith website (and mobile website) reflects the corporate identity and as per the brief appears very simple when viewed on either a desktop computer or mobile device.

The system features a streamlined online shopping system including a Guest Checkout and the ability for trade clients to pay for online orders on account.

A highly automated order management system makes processing online orders easy and caters for continued future growth without the need for extra administration staff.

Visit the Ern Smith Building Supplies Website