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The Client

Manufacturers of quality, solid timber furniture for over twenty years, Eclipse Furniture started in Wagga Wagga, and have been growing ever since, with showrooms in Wagga Wagga and Sydney.

Eclipse Furniture proudly hold an eco-conscious approach to their work and their motto 'We don't destroy Mother Nature's beautiful creation; we give it the gift of immortality'.

The Brief

The brief for the project was straightforward - Eclipse Furniture needed:
  • a personalised website with a bespoke design that reflected the individuality of their furniture pieces
  • a website that allowed their customers to view the Eclipse Furniture range as effortlessly as if they were physically in one of their showrooms
  • a website was simple to manage and that would grow naturally with their furniture range over time.
  • and a mobile friendly website that supported the desktop website.

The Approach

Working on excellent instructions from the Eclipse Team we developed a multi-tier navigation system that allows for presentation of furniture within Collections and then by Category. This allows customers to quickly search or browse for pieces of interest.

As visual presentation of the handmade furniture is critical to the sales process, we implemented a mini-gallery function with the product page that allows the Eclipse Team to easily include up to 5 x images when adding a new product to the system, which in turn visitors can closely examine using the image zoom tool.

We also tailored the administration system by providing the capability to add products from all categories via the same simple online form and then the underlying iASP™ platform only displays relevant information such as the number of chairs if it is dining table or the number of drawers if it is a cupboard.

The Outcome

The Eclipse Furniture website, which also features a dedicated mobile version, has evolved into a valuable asset for the business. 

The site effectively showcases the quality of the ever changing Eclipse Furniture range and directly generates sales opportunities far beyond their Wagga Wagga, NSW head office location.

Visit the Eclipse Furniture Website