We started with an overall design framework and through a series of
revisions based on feedback from all the stakeholders settled on an overall
layout for the websites.
Our design team then integrated each of the individual corporate
identities of the various locations into the layout. For the locations in
regions where football is relevant we implemented a pop-out function
linking to ticketing, membership information and merchandise.
Each of the locations then populated their new tailored system with local
content prior to launch.