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The Client :: Big Clean

Big Clean is an independent cleaning supplies wholesaler and retailer based in the South Strathfield, Sydney.

The Brief:

Big Clean had been recently acquired when we first met the new owners during a trade show exhibition at Darling Harbour in 2010.

In addition to a new corporate website that provided customers with the convenience of researching and shopping online, the company branding was also in need of some attention.

In order to attract new customers and position the Big Clean brand among the industry leaders, we were also charged with delivering sustained search engine ranking performance.

The Approach:

We began the process by producing a fresh new logo and corporate identity, which in turn provided the basis for the look and feel of the new Big Clean website.

While the design and production of the site was underway we worked with Big Clean to help streamline the task of entering their extensive product inventory to what would has now evolved into a fully functional e-commerce platform.

The result was a simple import of the product database, which features inventory control and readily allows for inclusion of multiple product variables such as size and colour, where each variable has its own pricing, inventory and shipping dimensions.

In terms of search performance, annual subscription to our exclusinve Search Engine Accelerator system began building Page Rank, while we researched the most effective key words and phrases for inclusion in key areas of the website content.

The Outcomes:

Big Clean were thrilled with their new corporate image and have since applied their new identity to their Hume Hwy shopfront.

The Big Clean website quickly gained the search rankings it deserved, and continues to deliver consistently high search rankings on targeted key words and phrases such as Sydney Cleaning Supplies.

When the Big Clean e-commerce system was published, the first online order arrived before the system was officially announced to customers.

The system capabilities were recently enhanced with the latest generation of the iASP™ e-store and content management system platforms along with a fresh new graphic design and dedicated mobile device version.

Visit the Big Clean Website