iASP Client Login

The Relevance of a Keyphrase

The Relevance of a Keyphrase

Votes: 2 I found this article useful. I didn't find this article useful.Score: 2 Vote Score
The Relevance of a Keyphrase
Google is constantly updating the way it indexes websites, so maintaining good Google rankings is an ongoing task...and you've got to keep up with the times.

Google is now looking closer than ever at the visitor searches. It's fair to say that Google is becoming more "human" in its approach to understanding what people are searching for.

Google now considers factors like the credibility and popularity of the website, the level of user engagement and the context of the content - so the days of treating Google like a machine and stuffing in as many relevant key words and key phrases as possible are long gone.

SEO Tactic: Develop meaningful content around your primary search terms - those that visitors are most likely to use to find you.

Google now understands website content far more deeply than just analysing the keywords, so with appropriate terms and clear language you can make it much easier for Google to include your website in the relevant search results.

No Comments Posted