Google is constantly updating the way it indexes websites, so maintaining
good Google rankings is an ongoing task...and you've got to keep up with
Google is now looking closer than ever at the visitor searches. It's fair
to say that Google is becoming more "human" in its approach to
understanding what people are searching for.
Google now considers factors like the credibility and popularity of the
website, the level of user engagement and the context of the
content - so the days of treating Google like a machine and
stuffing in as many relevant key words and key phrases as possible are long
SEO Tactic: Develop meaningful content around your primary
search terms - those that visitors are most likely to use to find you.
Google now understands website content far more deeply than just analysing
the keywords, so with appropriate terms and clear language you can make it
much easier for Google to include your website in the relevant search