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9 Fantastic On-line Promotional Tips

9 Fantastic On-line Promotional Tips

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9 Fantastic On-line Promotional Tips

So you have an awesome shipping policy and a killer returns policy ready to go, now it's time to move to the next area of eStore brilliance - On-line Promotions.

There are countless types of promotions...new stock arrivals, VIP benefits, seasonal clearances...promotions are an age-old tool designed to encourage customers to buy.

Promotions can be used to satisfy one of the fundamentals of great sales and marketing: fear of loss, which is arguably even more powerful and important in the fickle e-commerce world.

Great promotions are not just about discounts. Be creative. Promotions could be in the form of a bonus (free shipping), a "buy this get that" or a free sample. The key is to offer real value and incentive for customers to buy and to buy more and to buy NOW.

So, after much careful consideration, here's the 9 fantastic promotional tips that made the list.

HCD's Top 9 Tips for Fantastic On-line Promotions:

  1. Have at least one promotion running at all times. The only time you shouldn't have a promotion, is when you have nothing to sell
  2. Don't be predictable. Alternate the terms, length and other parameters to keep your customers guessing (and find what works best)
  3. Repeat successful promotions regularly and ditch the less successful ones
  4. Have at least one regular annual "Event", a promotion that customers can expect and anticipate. Make it HUGE
  5. Spread your promotions across your entire product range and target all your customer demographics
  6. Target customers who have purchased products with special promotional incentives on related products
  7. Align your physical store promotions with your on-line promotions
  8. Be aware of your competitors promotional activities and where possible out promote them or meet them head on
  9. Include post-sale promotions within orders shipped to customers. A thank you letter with a unique promotion code is a proven sales champion

Join the Conversation - Do you agree with our top 9? Perhaps you have your own tips for on-line promotions that you would like to share? Leave us a comment on the iASP Central Facebook Page, or Get in Touch.

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